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Savinder Lefevre
Jan 20, 20213 min read
A New Year - Time to Look Back ...and Look Ahead
Happy New Year! And what a long year it was. As always, some things (like you and I, for example) just keep getting better with age. But...
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Savinder Lefevre
Nov 15, 20203 min read
Marketing Through the Pandemic
As a result of the Covid-19 crisis, the world looks much different than it did 10 months ago. In our marketing world we are facing new...
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Savinder Lefevre
Mar 8, 20193 min read
Data Transfer in the Age of GDPR
In this hypersensitive GDPR age, as a Data Controller/Provider/User, you need to be able to transfer data securely, safely, and...
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Savinder Lefevre
Feb 22, 20193 min read
Prepare for Data Roadblocks: The Brexit Data Challenge
With fewer than 40 days to go before Brexit is scheduled to take place in this week’s blog I will outline the standing positions of the...
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Savinder Lefevre
Feb 15, 20193 min read
It's a jungle out there.
And YOU, dear data buyer, are the prey! And the predators? You know the type; They stalk you on LinkedIn, connect with you and then –...
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Savinder Lefevre
Jan 29, 20192 min read
Build from a foundation of knowledge
Market Research is about learning what you need to know to be successful in your marketing and your business execution. It can take many...
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Savinder Lefevre
Jan 8, 20192 min read
Beware shark bites when purchasing data!
Vet data vendors when purchasing data for your marketing efforts. It sounds simple, but thorough data vendor evaluation is a...
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Savinder Lefevre
Aug 16, 20182 min read
GDPR – It’s here. (Why that’s a good thing!)
The age of GDPR has arrived. The regulations are real, and so are the sanctions for the non-compliant. You need to understand: In this...
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